As an affiliate manager, you don’t need to be told that the lifeblood of your continued successful operation is found in the identification and location of high quality affiliates. Knowing that truth does not always translate into finding that high level of quality collaborators unfortunately, so it is equally important that you concentrate your search in areas that lend themselves to delivering quality affiliates who are serious about sharing in what it takes to be successful.
Whereas these searches once upon a time were conducted within the registries of affiliate directories, these results don’t necessarily return positive results, and is closely akin to checking the bulletin board at the local Laundromat. Indeed, for the savvy affiliate manager, utilizing a targeted approach that delivers quality candidates means thinking outside of the box in terms of where to look for the talent you need to find.
Leveraging the hard work that you have already accomplished, effective marketers have long understood the value of keeping in touch with their current customer base. Whether this takes the cast of monthly newsletters or targeted email offerings, you have a direct pipeline into a population that you know already values the products and services that you have to offer. Reaching out to this already, sympathetic audience is a great way to identify and locate high quality affiliate partners. When separating the wheat from the chaff in terms of finding high quality affiliates, harvesting from your current crop of customers is a fertile field to search.
#2. Organic Searches
Since it is always better to have quality affiliates come looking for you rather than you chasing down blind alleys in search of interested parties to join your program, you should optimize your existing landing pages to draw them to your site with targeted keywords that garner the attention of those most likely to want to join an affiliate program. After all, the best partnerships are with affiliates who are highly motivated self-starters, so they are already looking for your opportunity and your only task is to get their attention via organic search methods that they are already utilizing. By optimizing your site to electronically getting their attention, you will have a wide array of qualified candidates to join your affiliate program.
#3. Forum Announcements
Speaking of motivated entrepreneurs in search of affiliate opportunities, affiliate forums are gathering points for likeminded businesspersons looking for chances to succeed in the exciting world of affiliate partnerships. Posting to these forum rooms, and becoming an active contributor to the page, exposes your products and affiliate opportunity to a host of motivated, would-be affiliates. Little has changed in the formula for business success, and effective networking efforts are the key to that success. What has changed is the ease in which you can reach out to one another on the World Wide Web, so leveraging an already plugged in population to network your affiliate opportunity is a no brainer.
#4. The Power of Social Media
The word is out, and apparently, social media is not just a mere passing fad. Whether updating your Twitter account or posting on FaceBook, every time you engage on social media is a chance to get information about your affiliate program to an eager public already looking at ways to get ahead, and the level of engagement on social media platforms guarantees the best chance of generating an online conversation about your unique affiliate opportunity. For best effects, using targeted keywords and Twitter hash tags aimed at garnering additional attention, along with the use of social media advertisements, can go along way towards boosting your affiliate marketing street cred.
#5. Link up with Great Affiliates at LinkedIn
One of the better-kept secrets of LinkedIn is that it is far more than simply a site dedicated to networking and finding jobs within your chosen profession. In fact, the popular business site is also a great place to develop leads that result in outstanding affiliate partnerships. The relationships that develop allow for mutual promotion, and if you tailor a quality affiliate offer that is honest in its appeal, you will see a migration of potential affiliates drawn to your profile. In the same manner that you can keep an active online presence on your FaceBook account, LinkedIn has a newsfeed that you can post to in order to get people’s attention.
When it comes to recruiting high quality affiliates, your primary tasks are to first offer a quality affiliate program, and then to disperse your offer to those areas where motivated would-be affiliates are searching for quality affiliate programs just like the one you are offering. Whether via newsletters, social media, or through optimized SEO practices, you can easily attract quality of affiliates you need to succeed.
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Chris had the privilege of growing up in the Orlando, FL area and attended Valencia College where he studied international business. After school, Chris headed west to Los Angles, California. There he began his voyage in to the world of Global Trade Intelligence and affiliate marketing.
Chris currently resides in Salt Lake City, UT where he and his wife of Caren enjoy hiking, golf, tennis, the ocean and most important giving back to their local community. A good deal of Chris’ time is spent doing charity work.