Marketing and sales have evolved over the years, and they will continue to do so to improve engagement of customers with your brand. With all the tools you have at your disposal, it’s essential also to use good tracking and monitoring services.

Utilizing tools that allow you to fully understand what is working and what isn’t will allow you to tweak your strategy to be more effective. It will ensure that you can identify the success of your campaign and know where to apply resources to make your next campaign even more successful.

This list explains why these particular tools are important and how they can help you with your marketing efforts.

Website Traffic Tracking Tool

Google Analytics is a powerful tool that can help you understand how your new and returning visitors use your site. It will tell you where they came from and how long they stayed on your site.

The platform lets you track your engagement rate, relevant events, user retention, and revenue. This data is beneficial when making informed decisions about optimizing your website.

Google Analytics also allows you to track conversions which means you can see exactly which marketing efforts are working for you and which ones aren’t. This information can be crucial in helping determine what types of ads or campaigns to implement and get more sales or leads.

The service is free with limited features. However, users can choose to upgrade to the paid option, Google Analytics 360, which starts at $150k per year.

Behavior Analytics Software

Hotjar (heatmaps) is a powerful tool to see how your visitors use your website. It can identify specific patterns and trends in your users’ behavior.

Using heatmaps, you can track what areas of your site users spend the most time on and how they interact with different elements. This data is beneficial for e-commerce websites, where conversion rates are often low and difficult to improve.

Heatmap tracking tools

Hotjar also gives you insights into how users behave on mobile or desktop devices to help you better understand how to target and convert visitors into paying customers.

While it is not as popular as Google Analytics, Hotjar has a devoted following among digital marketers, and its user interface is incredibly intuitive. It’s free for up to 1,050 sessions per month and $31/month for 3,000 sessions, and $79/mo for custom-built integrations and frustration signals.

Affiliate Tracking Software

Affiliate tracking services are a great way to keep track of your affiliate marketing campaigns. iDevAffiliate affiliate software offers excellent affiliate tracking features that make it easy for users to keep tabs on multiple affiliates on more than one network.

This affiliate tracking tool gives you a dashboard to view all of your affiliate statuses in real-time, including daily revenue breakdowns by channel. It also allows you to view detailed reports on general lead tracking and performance rewards from each affiliate program.

The platform has Sliding Scale Commissions functionality to monitor sales and commissions and Geo-Targeting to view demographic information about visitors and route landing pages based on location. Other features include:

  • Fraud Prevention Tools
  • Tier Recruiting
  • SEO Linking
  • Sub-Affiliate Tracking

The service integrates with most major shopping carts and payment processors, such as Paypal and Stripe.

iDevAffiliate’s pricing plans are flexible based on usage volumes. It offers three cloud service packages at $39, $59, and $79 per month. The self-hosted versions cost $279 and $399.

Product Performance Analytics

Analyzing your product performance is one of your most essential tasks as a marketer. Without knowing how well your product performs, you can’t accurately predict how much to spend on paid marketing, and you won’t know which channels are most effective.

Mixpanel offers an analytics platform that lets you track product performance in real-time. The service provides advanced tracking features like Limitless Segmentation, which helps you understand hidden trends and uncovers engagement drivers.

With Mixpanel’s Group Analytics, you can enhance your B2B relations by measuring key performance indicators (KPIs) at the company level, like product uptake and active usage. This allows you to create better products for your customers by giving them what they want and when.

Mixpanel has a free plan for small businesses but charges $25 per month for the Growth package. It also offers custom pricing plans for enterprise clients who want even more customized solutions.

Lead Capture Service

Lead capture services are a great way to gather leads for your business. These services help you collect emails, phone numbers, and other information from potential customers.

Pipedrive: Sales CRM

Pipedrive is one of the best lead capture tools because it’s simple to use, easy on the go, and inexpensive. It offers several features that make it a good fit for pipeline management, such as Leads Inbox, Web Forms, Visitors, Deal rotting alerts, and Prospector.

With Pipedrive, you can quickly move prospects through your sales funnel by tagging them with specific statuses. It also has excellent integrations with other marketing tools.

Pipedrive provides four pricing plans, each with a free trial that costs $11.90, $24.90, $49.90, and $74.90 per month. The LeadBooster add-on starts at $39 with access to even better lead capturing functionality.

CRM Software

Customer Relationship Management (CRM) is an essential tool for any business that deals with clients or customers. CRM services help you keep track of customer data and interactions, allowing you to make better decisions about future marketing strategies.

Salesforce CRM is one of the most popular platforms used by businesses today. It offers custom solutions to meet your specific needs based on how many contacts and opportunities you have and what industry you operate in.

Salesforce offers a variety of features such as Lead Management, Contact Management, and Territory Management. It also allows users to create custom reports based on their needs. This easy-to-use program will enable you to manage accounts and opportunities in a single location.

Meanwhile, CRM systems can be quite specific and designed for chosen platforms or messengers only, like WhatsApp CRM developed to process sales via WhatsApp app.

Sales Tracking Software

In order to fully track your online marketing campaign and improve future campaigns, you need sales data. A sales tracking software will allow you to see exactly how many people purchased a product or service and help identify which channels generate more sales.

Hubspot offers an all-in-one sales tracking solution that lets you track each aspect of your sales cycle. The platform provides complete visibility into your sales pipeline, helping you identify conversion rates and customer satisfaction issues.

Additionally, it gives you access to valuable business insights to optimize your sales process for better results in future campaigns. You can easily automate your sales workflow with prebuilt workflows that make setting up automated appointments easy.

These tools offer real-time reporting capabilities and historical reports for comparison purposes. Reports make it easy to pinpoint problem areas in your sales funnel and potential areas of improvement for future campaigns.


Hubspot’s packages start at $45 per month and can go as high as $3200, depending on the number of marketing contacts.

Social Media Management Software

Social media marketing is a great way to market your business and build up your brand. With social networks constantly changing their algorithms, it’s essential to have tools that can help you monitor and manage your social presence effectively.

Hootsuite is a powerful social media management tool that allows you to connect with all of your social media profiles in one place. This software helps you schedule posts, monitor engagement, and track social media analytics. It also lets you respond to comments and messages across multiple platforms.

Hootsuite provides insights to determine which content works best for each platform so that you can focus on creating high-quality content for each network. Plans start at $49 per month for up to ten social profiles and $739 per month for 35 social accounts and custom pricing for enterprise-level teams managing 50+ profiles.

Bounce Rate Tracking Service

Bounce rate is a metric that shows how many people leave your site after viewing only one page. It’s essential to monitor your bounce rate because it can give you an idea of how engaging your content is and whether or not you need to make changes.

Fathom offers reporting and forecasting tools with access to real-time data about which pages on your website are most popular. You get stats like average time spent per visit and total visits. This information can help you identify what kind of content resonates with visitors and help you improve accordingly.

Fathom offers several four pricing plans starting at $44 per month for one company and going as high as $575 per month for up to fifty companies.

Customer Feedback Survey Solution

A survey tool like SurveyStance allows you to gather more data about customer demographics, which can help you better understand who your customers are. By conducting surveys, you can learn how customers use your products and what they’d like to see in future versions.

This information is precious when planning future marketing campaigns and promotions. The platform offers feedback solutions, including Feedback Kiosk at $59, One-click feedback at $29 per month, and an Email Signature Survey.

Wrapping Up

To have insight into what works and what doesn’t is invaluable. With these top ten tracking services, you’ll be able to easily track everything from clicks to conversions, all while creating a better user experience for your users.

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