After reading inspiring articles about how profitable affiliate marketing (AM) is, a lot of content publishers decide to try their hand at it, too. However, the truth is, not many articles tell you how to do it right so that your campaigns actually perform and bring the expected conversions.
Sounds like a familiar story? If so, this read is definitely for you. In this article, we will explore the importance of web performance optimization in AM campaigns, the factors that affect web performance, the benefits of optimization, and tips for optimizing web performance in AM.
What Is Affiliate Marketing?
Affiliate marketing has emerged as one of the most popular digital marketing strategies for businesses to promote their products and services online. By partnering with individuals or other businesses, known as affiliates, businesses can advertise their products on the affiliates’ websites and pay them a commission on any resulting sales.
The trick part is, for businesses to attract potential affiliates, it is crucial to have a website that receives a considerable amount of traffic. This is where web performance optimization (WPO) comes into play.
Understanding Web Performance Optimization
Web performance optimization refers to the process of improving the speed and performance of websites. The goal of WPO is to reduce the time it takes for a site to load and improve the user experience. This is a very important ranking factor that directly affects conversion rates and the success of an AM campaign.
To give you some numbers, a study by Akamai found that a 100-millisecond delay in website load time can cause conversion rates to drop by 7%. This means that for every 1-second delay in load time, businesses risk losing a significant portion of their potential customers.
The situation is even more alarming for mobile pages. Google reports that over 53% of mobile users will abandon a page if it takes longer than 3 seconds to load. This trend is only expected to worsen as more people access the Internet through their smartphones.
Slow load times not only affect user experience and conversion rates but also have a negative impact on search engine rankings. Google has stated that website speed is a crucial factor in its search algorithm, and slow-loading pages are likely to rank lower in search results.
As a result, businesses’ websites will have decreased organic traffic and visibility, making it more challenging for them to attract potential affiliates and customers.
Factors Affecting Web Performance
There are several factors that can affect web performance, including server response time, page size, and image optimization. Let’s take a closer look at each of them.
- Server response time. The amount of time it takes for a server to respond to a request. A slow server response time can cause a website to load slowly, leading to a poor user experience.
- Page size. The size of a website’s pages can also affect its performance. Therefore, it’s important for businesses to strike a balance between the amount of content and images on a page.
- Image optimization. Images are an important part of most websites, but they can also be a major factor in slowing down the load time of a page. By optimizing images, businesses can reduce the size of their pages and effectively improve web performance.
In addition to these factors, another crucial aspect that can significantly impact web performance is the quality of software testing. A proficient software testing company can help identify and rectify performance bottlenecks, ensuring optimal server response time, efficient page size, and effective image optimization.
Tools and Techniques for Optimizing Web Performance
Now we’ve come to the most interesting part. Once you know that your AM campaigns aren’t performing as well as expected, it’s time to take action and optimize your website’s performance. Here are some practical tools that can be used for this purpose:
- Content Delivery Networks (CDNs). CDNs are networks of servers that are used to distribute content across the Internet. By using a CDN, businesses can reduce the amount of time it takes for their content to reach users, improving web performance.
- Compression. Compressing files can also help reduce page size and improve WP. This can be done by using tools like Gzip or Brotli.
Benefits of Web Performance Optimization in AM Campaigns
When it comes to the benefits of WPO, there are so many of them that it’s probably easier to list reasons why businesses shouldn’t invest in it. In fact, in today’s fast-paced digital age, WPO is no longer just an option – it’s necessary if an affiliate wants to succeed online.
Here are some more benefits that businesses can expect to see after optimizing web performance:
- Increased traffic. Sites that load quickly are more likely to be visited by users, which will help gain more traffic and potentially lead to more sales.
- Improved user experience. Faster websites are generally more favored by people, which can lead to higher engagement.
- Higher conversion rates. In addition to higher engagement, optimized websites are more likely to convert visitors into customers.
- Better search engine rankings. Finally, Google and other search engines take into account website speed when determining search rankings. By conducting WPO, businesses can also improve their visibility and attract more organic traffic.
The Best Practices for WPO in AM Campaigns
It’s not enough just to know what affects web performance. In order to achieve outstanding AM results, you need to know what to do to improve your efforts. Let’s look into some practical tips that can help your website reach a conversion abundance.
Use a Content Delivery Network (CDN)
A CDN is a network of servers located around the world that work together to deliver content to users more efficiently. By using CDN, affiliate businesses can improve site speed and performance, reduce server load, and enhance the user experience.
There are many CDN providers to choose from, including popular options like Cloudflare, Amazon CloudFront, and Akamai, so you can stick with any that provides the best features and price plans.
Once you’ve chosen the provider, you’ll need to set up your CDN, which includes creating an account, configuring your CDN settings, and adding your website to the CDN. All you’re left to do now is configure caching or, in other words, move the most frequently accessed content on CDN’s server.
As a result of these simple manipulations, you can expect a significant boost in speed and a decrease in server load. However, it’s important to keep an eye on its performance to ensure that it’s delivering content efficiently. To do this, you can use the analytics tools offered by most CDN providers.
Compress Files and Optimize Images
As mentioned earlier, compressing files is an effective way to speed up the delivery of content to users, so this is the next step that should be done. Identify which files on your site need to be compressed and optimized. Typically, these are files that are larger in size, such as images, videos, and large documents.
Then choose a compression method (lossless or lossy) and the image optimization tools that you’re most comfortable with. Some of the most popular options are Adobe Photoshop, ImageOptim, and TinyPNG, to name a few.
In addition, it’s important to ensure that you’re using the right file format. Different file formats have different compression capabilities, and choosing the right one can make a big difference in file size and image quality. For example, JPEG is ideal for photos, while PNG is better suited for graphics with transparent backgrounds. However, you probably know it already.
Minify Your Code
Another tip is to minify your code. Essentially, what you need to do is remove any unnecessary characters such as white spaces, comments, and line breaks that make the code heavier while not being of any use to its functionality. This process can be done manually or with the help of various tools and plugins available online.
This rule applies to a variety of businesses. If you’re looking to optimize your e-learning software development company‘s website or application, it’s also essential to minify the code of your e-learning modules to improve loading times and enhance user experience.
Use CTA Buttons
While it may seem obvious, there are plenty of websites that don’t make full use of call-to-action buttons. This doesn’t mean that you need a lot, of course. The important thing is that they should be easy to find without having to scroll down to the page and direct visitors to the offer.
Create Comparative Reviews
To be successful in affiliate marketing, it’s important to partner with as many brands as possible, even though they may be selling the same things. In fact, it can even be beneficial. For example, instead of showcasing one brand’s products, you can create various product listings with comparative reviews. This will make it easier for users to make a purchasing decision.
Make Your Website Mobile-Friendly
Last but not least, make sure that the mobile version of your site looks just as good as the desktop one. Don’t overload it with text and use fonts that can be easily read on both light and dark mobile themes. If there are any pop-ups on your desktop, avoid using them on mobile. Not only will they slow down the speed load, but they can actually put a lot of visitors off your site.
To wrap things up, WPO is the difference between a performing AM campaign and not. Even if you have an exclusive offer that nobody can resist, it can only be found if your website is performing well and delivering content quickly. Therefore, optimizing your website is not an option but a necessity.
By implementing the strategies and tips we’ve shared in this article, you can take your AM campaigns to the next level and achieve the success you deserve. So get started and see the results for yourself.
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In addition to being an editor for iDevAffiliate, Alex is a Digital marketer, SEO and PPC expert, copywriter and UX/UI consultant with tracked working experience since 2006. Tireless marketing learner, experimenter, analyst and practitioner. Holder of Master Degree in Applied Linguistics.