When you first become an affiliate, you may feel like a fish out of water. Driving sales with the help of the right affiliate software, content, and media will take time and energy–and the whole process can seem daunting.
It’s best to get it right to avoid joining the overwhelming percentage of affiliates not making any money. Let’s explore some beginner affiliate mistakes to avoid.
5 Affiliate Marketing Mistakes To Avoid
Affiliate marketing, the brainchild of William J. Tobin, is great for increasing sales and making money with your site. If you’re planning on improving your income through this method, here are five mistakes that you need to avoid:
- Not building an email list
- Not forming a relationship with your audience
- Picking the wrong affiliate programs
- Failure to understand your traffic metrics
- Uninspiring landing pages
Let’s dive into each of these key mistakes in more detail and determine what you can do to ensure you build a successful affiliate income channel.
1. Not Building an Email List
An email list is the best way to communicate with your audience. It can help you generate traffic, build trust and loyalty, and convert sales. With an email list, something new will always come through their inboxes, so they won’t get bored seeing the same thing every day/week.
Email is so effective that it allows you to engage your audience personally. You can also send your customers personal messages or offers they may not see elsewhere.
Failure to build an email list for your affiliate channel will invite problems. You won’t be able to build a relationship over time, and getting customers interested in what you offer won’t be easy.
Define your objectives
You should define your primary objective when collecting email addresses. Is it to grow your list? Is it to capture leads for future sales? Or both? Also, don’t forget to consider the long-term goals of your business.
Make Signing Up Easy
You want to avoid creating barriers between them and your list — which means no forms or questions that hold up the process.
If you have limited product or service access, people will be more likely to sign up for your newsletter. For example, offering an online course, that’s only available for a limited time will help increase conversions. People won’t want to miss out on something valuable.
2. Not Forming a Relationship With Your Audience
One of the core requirements for increased affiliate income generation is a close relationship with your audience. Never forget the importance of lead nurturing as you build your affiliate marketing income channel. You should always think about how to connect with your customers more deeply.
You must constantly create value for them and build trust so they will return for more information or products. It’s vital to take advantage of all the content platforms available to us today for this purpose. You can use blogs, social media posts, email marketing campaigns, and landing pages!
Don’t Be Pushy
However, don’t be pushy. Build relationships slowly over time so that when it’s time for them to buy something from your affiliate website, they’ll be happy to do so with confidence and trust.
Be honest with your audiences. Tell them what you’re going to do, and then do it. If you’re going to write a blog post about something, write it. If you’re going to host a webinar, then host it. Don’t promise something and then never deliver on it.
Publish a Newsletter
Publishing a newsletter is a great way to stay in touch with your audience, especially if they’re not always online or checking social media accounts regularly. You can use the newsletter to provide regular updates, news, and information about new products or services.
Host a Chat
Hosting online chats is another excellent way of staying in touch with your audience and making yourself available for questions and answers.
3. Picking the Wrong Affiliate Programs
Don’t pick affiliate programs that are too competitive. It is better to be in the top 500 affiliates than rank 1,000. You will get more traffic from being one of 500 top performers than you will if you are only one of 1,000 performers.
Find the Right Balance
Don’t pick affiliate programs that are too easy. If your goal is to make $100/day from affiliate marketing, don’t choose an industry where the average person makes $1/day!
The key here is finding a balance between choosing something profitable for you and something that isn’t too difficult for you. Nobody likes failure.
Choose a Program That Offers Competitive Commission Rates
If a company offers higher commission rates, it will more likely provide more traffic and sales for you to earn more money. However, remember that some companies have high commission rates but low conversion rates. You might not earn much from promoting their products.
Look for Programs With Excellent Customer Service
You want an affiliate program that provides excellent customer support so you can get help whenever needed. You should be able to reach someone by phone or email if there’s any problem with your account or payments. Ensure the company has dependable customer service before signing up as an affiliate.
4. Failure To Understand Your Traffic Metrics
The biggest affiliate mistake is the failure to understand your traffic metrics. Within a short time, it becomes impossible to innovate and improve.
To ensure you create relevant content and sell products, you must know what your audience likes about your website. You need to know which pages are the most visited, which content types have the best conversion, and how customers find their way around the site.
Understanding what about a product or service resonates with people is also essential. Analyzing traffic data can help you create better content and sell more products.
Tips for Analyzing Affiliate Website Traffic Data
If you want to track your website traffic, you can use Google Analytics or other analytics software. However, you don’t need to make an account with a third-party service. You can use the built-in analytics tools in WordPress and other platforms.
The most critical data that you need to look at are:
- Visitors – how many people have visited your website?
- Conversion Rate – how many people who visit your site convert into customers?
- Bounce Rate – how many people leave your site after viewing only one page?
5. Uninspiring Landing Pages
Designing conversion landing pages is a smart place to begin your journey if you want to create a successful affiliate marketing income channel.
Why are we talking about landing pages? Landing pages are not mandatory in affiliate marketing but help with clear product presentations and powerful CTAs.
You must optimize your landing page for conversions if you want more website traffic.
Neat and Focused on Conversions
The design should be neat and focused on conversions. Avoid flashy images or text that looks nice but doesn’t drive visitors towards their goal of buying whatever product or service you’re promoting on your site.
The goal of the landing page should be to hold a visitor’s attention span and convert them into leads or sales. There must be clear messaging throughout all elements, including headlines, subheads & paragraphs, and imagery & video content with the sole intention of conversion.
Your landing page should be easy to navigate and include all of this information in an organized manner. It should also feature a clearly defined call to action so that visitors know precisely what they are supposed to do next.
How To Succeed in Affiliate Marketing
Affiliate marketing can be a great way to make money, but it’s not instant income. You can’t just sign up and wait for the money to roll in.
Now that you know a few pitfalls to avoid, here are some tips that can help you succeed:
- Provide high-quality content
- Be an authority in your niche
- Choose relevant products
- Vary your advertising strategy
- Offer incentives and bonuses
Remember, in the immortal words of Dan Kennedy, “It’s not about where you are now; it’s about where you want to go.” Affiliate marketing takes time and effort but it can lead to a stable income stream.
Provide High-Quality Content
Affiliates report that 65% of traffic comes from blogging, but only if you deliver high-quality content that draws readers back for more. It takes time and effort to create consistent content that appeals to your audience, but it is worth the investment to attract regular readers.
Be an Authority in Your Niche
You need authority in your niche — otherwise, no one will take you seriously. You should also know everything about the products or services that you recommend so that people can trust what you say about them.
That way, when someone buys through your link or content recommendation, they’ll feel confident that they’re getting a good value for their money (and not wasting it).
Choose Relevant Products
Choose products that are relevant to your audience. If your blog reads like a magazine geared towards teenage boys, don’t promote anti-aging products or weight loss supplements!
Vary Your Advertising Strategy
You can also choose whether to focus on just one type of advertising or a combination of several different types. For example, most affiliate marketers use text and display ads (which may include images).
Offer Incentives and Bonuses
You can also entice visitors by offering incentives and bonuses for signing up or visiting your site. These can even be free ebooks or guides.
And make sure you have an array of different ads across multiple platforms like Google AdSense or Facebook Ads.
Don’t Be Afraid To Ask for Help
Affiliate marketing is expected to yield $8.2 billion by the end of 2022, making it a lucrative industry. It also happens to be one of the most effective ways to increase your sales and grow your business. There are many affiliate mistakes to avoid, so if something isn’t working in your channel, don’t hesitate to ask someone else for help!