Ambition is similar to an untied balloon filled with air. While it looks impressive from a distance, unless you persist in exerting continuous pressure, that air will escape the balloon out the hole on the bottom. Much the same applies to your list of affiliate marketers as well. While a long list of affiliate marketing partners suggests that you have been active in your recruitment efforts, viewing them up close might suggest a wide variance in the level of motivation between each affiliate. To maximize your efforts therefore, you may want to consider ways in which you can create more active affiliate partners. These top five ways are a great way to breathe new life into your affiliate marketing program.
#1. Boosting Your Conversion Rate
It is easy to believe that when customers arrive on your website that your wares will immediately impress them and they will be hard put to ignore your offerings if they have a brain in their head. That being said however, setting aside your hubris regarding your particular set of products and working to increase your website’s usability and conversion. By capitalizing on the organic traffic that is already visiting your site naturally, changes to your conversion rate is a proven boon for both your website as well as your affiliate partners. After all, it just makes sense. If an affiliate notes that their leads only go to your website to die, they will forgo the effort and just abandon your affiliate marketing scheme. By implementing strategies and tools aimed at boosting your conversion rates, you in turn improve on your reputation among your affiliates, and prove that you are as dedicated to their success.
#2. Building Strong Affiliate Marketing Relationships
An affiliate participates in your marketing program in the anticipation of making money from their efforts, and their motivation increases in direct proportion to the closeness in the relationship they forge with you and your efforts. By consistently providing them with new ways to strategies, tools, and ideas to promote their own websites, this level of interaction demonstrates that you are serious about their success. One of the best ways to guarantee this interaction is by maintaining a comprehensive tracking program, which gives your affiliate merchant a solid understanding of their marketing efforts. Behind the computer screen, real people are hoping to be successful with your affiliate marketing program, so you should reach out to them and communicate your desire to help them succeed whether through telephone calls, ongoing training, or support aimed at increasing their motivation and participation.
#3. Sales Promotions that Excite Affiliates
Once you begin talking with your affiliates and demonstrate your commitment to their success, you can further boost their motivation and performance with sales promotions that will leave no one in your network behind if they all participate. By including them in your sales promotions with detailed information and ongoing conversations, you inspire their trust in your program and help build their own motivation to participate in your outreach efforts. Communication is a critical component of any vibrant affiliate marketing program, and talking about great sales promotions is one of the prime ways you can engender the level of participation needed to ensure that everyone in the program reaches their financial goals.
#4. Doing the Heavy Lifting for Your Affiliate
We all know that not all affiliates are equal when it comes to motivational level. For instance, you may have over a thousand affiliate partners in your network, but only a small fraction of those will participate by placing your banner ad or writing a blog posting that highlights your company and its offerings. This strategy gives you artistic control of your message by offering to do the heavy lifting and writing the post yourself for dissemination. This is guaranteed to engender a response that leads to the posting of original content from a wide array of diverse and relevant traffic from a host of different affiliate websites. While you have to do the work of writing these posts, the increase in traffic and boosted interest illustrates that the hard work pays off over time by developing interesting content that points like a laser directly back to your product and services.
#5. Keep in Touch With Affiliate Newsletters
Not to burst your bubble, but the chances are pretty good that you are not the top consideration of your affiliate partners on any given day. That is natural because just like you, they have their own lives and responsibilities to contend with on their plates, so reminding them that you are still out there and working on their behalf is a great way to goose their memory of your affiliate marketing program. A well-crafted monthly newsletter puts your hard efforts in front of them to illustrate that while they might not be thinking about their financial future, you are continuing your efforts to move the bar upwards for your entire network.
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Chris had the privilege of growing up in the Orlando, FL area and attended Valencia College where he studied international business. After school, Chris headed west to Los Angles, California. There he began his voyage in to the world of Global Trade Intelligence and affiliate marketing.
Chris currently resides in Salt Lake City, UT where he and his wife of Caren enjoy hiking, golf, tennis, the ocean and most important giving back to their local community. A good deal of Chris’ time is spent doing charity work.