If you’re a retailer, you know that Black Friday is one of the best days of the year. Consumers spent $9 billion shopping online on Black Friday in 2020, a 21.6% increase from the previous year. This time of the year can be a massive opportunity for sales and revenue growth. In this article, we’ll explore five different techniques you can use to boost your Black Friday sales.
Offer surprise gifts, not just deals
According to the 2021 Holiday Trends Shopping Report by Sitecore, 78% of consumers said that the pandemic has made them think more carefully about how they spend their money.
Black Friday is the perfect opportunity to offer experiences as surprise gifts instead of typical items. This can be anything from offering mini-makeovers or a spa day. Your customers will love the surprise gifts and appreciate experiences that create memories instead of huge dents in their wallets. You can also offer gift cards as surprise gifts.
Black Friday is the day when million shop online for deals, but you can get in on this opportunity earlier and stand out from the noise by launching an early Black Friday promotion. This way, customers are more likely to remember your brand and visit it again throughout the holiday shopping season. This is a great opportunity to showcase your best-selling items and highlight the benefits of buying from you. For example, Walmart kicked off 2021’s Black Friday early deals on its toys and electronics items as early as November 3rd.
Offer personalized deals to customers
One of the most exciting parts about shopping on Black Friday is getting a chance to receive discounts and deals that are personalized just for you. For example, if you know that a customer has recently purchased an item, try offering them other products in the same category. This is not only going to help increase sales but will also entice customers to buy more than they were planning on getting for themselves or as gifts. In this example, Dell leverages consumer data and creates personalized offers for its audience.
Offer early access deals to your loyal customers
Another way to encourage repeat business is by offering exclusive deals for customers who have signed up as members of your VIP club or premium membership programs. Customers love exclusivity and will come back if they feel like their loyalty has been rewarded. Amazon has rewarded its Prime members by offering deals exclusive to its Prime members only.
Offer free shipping, same-day delivery and free returns
Offering free shipping with any purchase made during this time of the year will benefit your bottom line. You might think that offering this perk will result in less revenue, but it’s actually the opposite. Instead of asking customers to spend over $30 in order to receive free shipping, you should consider making this offer available with any purchase amount under a certain total price.
Offering same-day delivery is another way to increase your revenue on Black Friday. If you’re offering the opportunity for customers to receive their orders faster, they might be willing to spend more money to have it by this day of the year.
Free returns or exchanges are also a great benefit for customers because customers don’t want to feel buyer’s remorse for products they buy on impulse.
Everlane offers expedited delivery and extended returns for its customers.
With so many online retailers offering these perks during Black Friday, you’ll lose out on sales if you don’t!
Take advantage of social media and email marketing
If your company is not taking full use of its social media accounts or emails to promote deals and discounts, then it’s time for a change. Chances are there’s a vast number of your followers who might be interested in making an online purchase from you on Black Friday. It’s beneficial to take advantage of this opportunity as it will increase revenue and give people the chance to share their purchases with family and friends, which means more exposure for your brand!
You should also have a Black Friday sale email ready to go to reach out to your entire customer base. If you don’t send this kind of message, there’s no telling when they’ll hear about your deals! Your goal here is to make your customers aware of the deals you’re offering and encourage them to take advantage of them. In this example, Elementor nails its email marketing by conveying the essentials of its Black Friday promotion.
Black Friday is always a hectic shopping day, but by incorporating some of these ideas into your marketing strategy, you’ll be able to stand out from the crowd. With some patience and a lot of planning, you can drive more traffic to your site and see your sales soar through the holiday season and beyond.