You’ve designed a fantastic website with Wix, and now you’re wondering how to get people here. While there are many ways to increase traffic to your website, it can be difficult for many small businesses that don’t have big budgets. Whether you’re looking for ways to increase traffic or generate more sales, your marketing strategy must be effective. Use these strategies on your Wix site today to see an instant uptick in traffic and purchases!
1. Make sure that your Wix site is easy to navigate
The best thing about Wix websites is that they are very user-friendly and easy to design. With over 800 easy-to-use designer-made templates and drag and drop features, you can have an attractive site up in a matter of minutes. The one thing to keep in mind is that it’s essential to make the site easy for your visitors to navigate. Your site should be structured intuitively so that even the most inexperienced or casual visitor can easily navigate the pages and products important to them. You can use the Site Search app to add a search bar to your website and to view search analytics and SEO insights.
A well-designed site should also have compelling calls to action. It would help if you created a sense of urgency by offering limited-time offers or introducing new items on your site periodically to keep customers returning through different product cycles and seasons. The Wix Stores solution helps you attract customers to your site by offering a price discount coupon.
2. Optimize your Wix site for SEO
Wix covers most of the basics of on-page SEO by allowing you to optimize headings, meta descriptions, URLs, image alt texts and create 301 redirects.
For off-page SEO, Wix has a helpful and free tool called the SEO Wiz that can help you optimize your website. All you have to do is answer a few questions about your website, location and keywords to receive an SEO plan for your website. This tailored plan will help you attract more traffic and rank higher on search engines.
Localize your pages so that Google knows more about your store and what it’s about. You should also create a separate local landing page to capture traffic from search engines with a page dedicated to your area listing of hours, street address, phone number and user reviews. Optimize this page for SEO purposes by including geographic keywords related to the location of your business.
Additionally, several SEO apps are available for download in the Wix App Market. The Site Booster app is a helpful app that you can use to get listed in local directories and get found on search engines.
Another way you can increase your traffic is by adding long-tail keywords. The effectiveness of your SEO is determined by the keywords you choose to promote, so it’s essential to make sure that your keywords are specific and targeted to bring in the right audience. You’ll also want to ensure that all product pages have a well-written, compelling description.
Images are essential to showcasing your products, so you’ll want to make sure that they’re high-quality and show off the features of what you sell. You can also optimize product images for SEO purposes by including keywords and well-written descriptions. This can result in more sales from potential customers who would otherwise never see or visit your online store.
You must also increase the domain authority of your website by adding high-quality backlinks to your site. Backlinks help search engines understand what your site is about and boost your rankings in SERPS (search engine results pages). One of the best ways for you to get more backlinks is by guest posting. You can also try to get a link from other high-quality websites or blogs on the internet by asking if they’d be willing to exchange links with you.
Search engine optimization is an ongoing process that will take time before you see significant changes in your traffic numbers. Be patient, and don’t give up!
3. Make Sure Your Wix Site is Fast and Mobile Friendly
It’s important for customers on desktops and mobile devices to be able to browse through your website quickly without any hiccups. Ensure that your website loads quickly and easily for anyone who visits from any device.
More than 50% of website traffic comes from mobile, and it’s essential to make sure that your site and products are optimized for mobile. A poor mobile experience not only frustrates customers but also makes them less likely to come back. Make sure that your site is optimized for browsing on mobile devices using responsive design.
Mobile-optimized websites are created automatically by Wix, and Wix also enables you to make edits only on your mobile site. Editor X, an advanced editor for Wix, can be used to tweak your website on mobile. The best part of Editor X is that it has a drag-and-drop interface that offers responsive design features without the need for CSS.
4. Drive traffic with a Sales Campaign
There are a lot of options for driving traffic to your website without paying money. One way is by using social media and email marketing campaigns to promote sales or new products you’re selling on your Wix Store.
Running a sale or giveaway can also drive more traffic to your site, and this is an excellent way for you to generate buzz about what’s new. You can create a sense of urgency by offering limited-time discounts. Contests are also a great way to drive traffic because they pull in the attention of your potential audience.
5. Start an Affiliate Program
A successful affiliate program can generate a lot of traffic for your online store. You can offer commissions to any customer who sends you customers in exchange for their referral or provide an incentive for all affiliates who refer new business each month. You can also create an affiliate program that’s exclusive to members only so that you’re able to build up a loyal customer base.
The iDevAffiliate affiliate plugin is an easy-to-use extension that can create an affiliate program and integrates seamlessly with your Wix store.
6. Create Content That Appeals To Your Target Audience
One of the easiest ways for increasing traffic is by creating a blog or video series that appeals to your target audience.
By creating content tailored specifically for a particular group, you have a greater chance of capturing their interest and generating more traffic. For example, if you’re a women’s clothing store owner, be sure to create content that appeals specifically to this demographic.
Write blog posts that are relevant to your brand and target audience regularly. If you’re posting regularly, your followers will likely comment and share the post, which can lead people back to your site. To really stand out, you’ll want to use exclusive content on your site that’s not found elsewhere. This could include offering blog posts or videos about what makes your brand unique and different from others, which helps in generating more traffic over time.
Wix Blog is excellent for managing your website’s blog and it comes with attractive layouts and customization tools.
7. Expand Your Social Media Presence
A great way to grow traffic is by expanding your social media presence on Facebook, Instagram, Twitter, etc. This will help you reach a much wider audience while also giving out valuable content that might interest them! Using hashtags in posts or tweets also increases the likelihood that people will find your page.
You must be active both online and offline. Be sure to update your social media pages with images from events or recent sales as often as possible for people not currently following your page to become aware of what you’re up to. This will give your products the attention they deserve and keep visitors coming back for more! Staying engaged on social media is also a great way to generate more content. If you’re posting regularly, your followers will be likely to comment and share posts.
8. Utilize Social Media Advertisements
Another way that you can generate more visitors is by utilizing Facebook ads or Google Adwords campaigns. These advertisements are great because they’re targeted towards people most likely interested in what you have to offer.
If you’re running a sale or promotion, these advertisements are the perfect way to get in front of people who might not have heard about it otherwise. However, you have to be strategic about how much money you spend on them.
You can also use the GetTraffic app, where you can select your geographical region, choose an appropriate category for your advertisement, and customize your ad to expose your brand to new audiences and increase your traffic.
9. Find Ways to Build Your Email List
Email marketing is a powerful tool that you can use to generate sales and increase traffic. Not only will you be able to send out special promotions, deals and announcements, but you’ll also be able to communicate with your customers regularly. This can help increase brand loyalty, customer engagement and the chance for repeat business.
Make sure that you include crisp and catchy subject lines, attractive images, and clear Calls To Action in your email campaigns so that people know exactly what you’re asking them to do. You’ll want to offer incentives for first-time subscribers as well, like your latest product at half price or free shipping on the next order over $100.
You can test different incentives to see which ones elicit the best response. Monitor your email marketing metrics after each email campaign and tailor your emails to fit your customers’ interests. You can significantly improve your response rate by cleaning your email list and ensuring the emails are valid.
Wix Email Marketing is a service that helps you create newsletters and effective email campaigns to increase traffic to your store. It comes with Wix’s Ascend bundle, which includes live chat, invoices, video, etc. This tool can help you automatically add store products and blog posts from your Wix site into your newsletters, making it easy to create newsletters.
10. Reach out to Social Media Influencers
Social media influencers can help generate more traffic for your website. For example, if you own a clothing store that sells kids’ clothes, reach out to bloggers or YouTubers who have an audience interested in this niche and offer them free products for reviews or giveaways. The more influencers review your product, the greater chance that a larger audience will see it.
Influencers can help to grow your brand by being your ambassadors. They can promote products on their social channels and increase traffic to your site! A good influencer will share their honest opinion while still promoting the product, which boosts trust among consumers and is ultimately beneficial for business.
11. Add a live chat option to your website
Chatting live with customers right on your website can help increase traffic, especially if you give shoppers the ability to ask questions and get answers in real-time. This can also reduce shopping cart abandonment, as users who have questions about a product or service are unlikely to put them in the cart if they feel like they can’t get an answer.
Chatbots can be another great way to increase traffic and customer engagement. Chatbots help provide information about your business, answer questions that customers may ask, and give personalized recommendations.
You can use Wix Chat, a convenient app that places a minimized chat window on your website and enables your potential customers to get their questions answered in real-time.
12. Make it easy for users to share your content
It would help if you made it easy for people to share your content by adding social media sharing buttons on posts and pages.
This will encourage people to share your content with their social media followers, which in turn raises the interest in what you’re offering. You’ll want to make sure that these buttons are noticeable so that visitors won’t miss them.
You can use the Social Media Icons app to add a social media links bar, buttons and icons to your Wix site.
13. Leverage Analytics
In-depth analytics can tell you how much time people are spending on your site, what content they are reading and sharing, which aspects need improvement, traffic and referral rates, and conversions.
Visitor Analytics is a Wix app that can help you better understand your users. You can use Visitor Analytics to analyze which of your blog posts are getting the most traffic and what keywords visitors are entering in search engines to find you. Use this data to understand what your audience is looking for and ensure that they are getting the best experience possible.
You will need a robust marketing plan to increase your sales and grow your brand’s online presence. We hope this article has helped give you some ideas on improving your own Wix site from both an SEO perspective and a customer acquisition one. Again, it’s important to note that these are just a few of the many ways to increase traffic.
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Jim Webster is the founder and CEO of iDevAffiliate, Inc. As one of the original developers of iDevAffiliate, he has been involved in the affiliate/influencer industry since the late ’90s. Yes, just about 25 years now! He still maintains an active role in the development, support and management of the iDevAffiliate platform and continues to contribute to the industry via tradeshows, affiliate conferences, speaking engagements, etc.
As an editor and author for our blog, Jim hopes to educate and advise people with more in-depth information & guidance on creating, building and managing profitable affiliate tracking programs.
Jim and his wife Robyn reside in Southern California and enjoy mountain bike riding, snowboarding and relaxing on the beach.