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Keeping Affiliates Active in Your Affiliate Program

One of the biggest pitfalls of a lackluster affiliate program is leaving affiliates feeling completely unengaged and disconnected from your brand. If your affiliates don’t have much of a stake in your company, aside from the commission they earn, if they don’t feel involved or included, they won’t actively engage in promotions. It’s not as simple as just providing your affiliates with campaigns, content, and links to promote and leaving it up to them. After all, what value does an affiliate bring that an automated display advertising campaign doesn’t? Affiliates choose to participate in affiliate programs for a reason. You need to build on this initial motivation and not let it go to waste.

keeping affiliates active and marketing

This is why it’s important to build a relationship with your affiliates. By fostering a connectedness with your company, it will ultimately give your affiliate program an edge over other programs your affiliates may be participating in. Connected affiliates made to feel like part of the team are more likely to be active in your program, yielding higher earnings for you, and more commissions for affiliates!

Affiliate Newsletter

Never underestimate the power of keeping your affiliates in the loop of the goings-on in your business or even just your affiliate program. By giving affiliates periodic, quality updates via an affiliate newsletter, it will help them feel more connected to your brand and help build that relationship you will ultimately be leveraging through the affiliate marketing process. Keeping affiliates in-the-know keeps them engaged, keeps them interested, and keeps you and your business on their radar.

affiliate newsletter

By keeping your affiliates well-informed and abreast of any pertinent updates by means of a newsletter, it also empowers them to represent your brand more accurately and authentically. It may expose your affiliates to aspects of your business or brand that they may not have known about, and that tidbit of pertinent information could be the key to effectively motivating your affiliate’s audience to engage in those sought-after conversions. Knowledge is power, after all, and consistent, informative communications gives your affiliates what they need to succeed.

Fresh, Frequent Promotions

Affiliates think there’s something about your brand or business that is relevant to their audience, and they believe that special something will ultimately result in the conversions they need to earn commissions. That being said, even the most interesting, most relevant campaign will lose its luster to your affiliate’s audience as time goes on. You simply must cycle out promotions and shake things up every once and a while. Brands’ marketing campaigns evolve and change over time to stay relevant and keep consumers interested, and affiliate marketing isn’t any different.

coupon code commissioning for your affiliate program

Just as breaking news stories fade and fizzle out of public consciousness in a matter of days or weeks, so too do your affiliates’ audiences lose interest. If your affiliates are posting fresh content to keep their audiences coming back for more, why aren’t you? One of your top priorities should be creating and implementing new promotions, as well as informing your affiliates of those promotions that they can then share with their audiences.

Keep in Touch

keep in touch with your affiliates

What better way to build a relationship with your affiliates than to let them meet and interact with a member of your team? Conference calls, phone calls, Zoom meetings, or even regular virtual office hours are all ways to make affiliates feel included and valued. It empowers affiliates to ask questions and get personalized (in some cases: live) feedback, and it can even include other affiliates, which is an excellent way in which affiliates can put their minds together and work collaboratively to discover effective marketing strategies. It’s a win-win-win situation!

Provide Affiliates with Resources

Sure, affiliates have access to graphics, affiliate links, and even your company’s website, but are they provided with other resources that truly empower them to be the best affiliates they can? Show your affiliates you care if they succeed. Not only should your affiliates have a vested interest in the success of your brand and its affiliate program, you should have a vested interest in the success of your affiliates that goes beyond conversion rates. Sure, it’s obvious that you care if your affiliates succeed, because their success is ultimately your success, but you need to really show your affiliates this. Again, empower your affiliates to be successful and be supportive of them.

social media marketing for affiliates

Some helpful resources for affiliates could include informative articles about affiliate marketing, various tools to optimize their performance, and even success stories from other affiliates that delve into their winning strategies. Putting forth the effort to connect your affiliates with helpful information will go a long way towards building a relationship, as well as driving affiliate enthusiasm and motivation.

Incentivize

There’s nothing like a healthy dose of competition to drive motivation! Motivated affiliates go that extra mile, especially if they know there’s a little something extra in it for them. Some successful affiliate programs have implemented an affiliate leaderboard or offered a bonus to top affiliates. What’s particularly fascinating about this strategy is that it will motivate affiliates to peek in on their competition, analyzing their competitors’ strategies to find out what will work best for their audience to drive up conversions. Friendly competition is a fantastic way to cut to the chase and distill effective strategies down to their most vital parts.

award affiliates for performance

Spicing up your affiliate program with incentives doesn’t necessarily have to create direct competition between affiliates, and many affiliate programs have employed a variety of innovative incentives to get their affiliates more involved. Whether it be a bonus for reaching a certain milestone, a limited-time increase in commission for a particular product, or even tiered commission percentages, these incentives motivate your affiliates to be more active and engaged!

Empower your Affiliates

Although iDevAffiliate is the developer of leading affiliate tracking software, we employ all of these strategies in our own affiliate program! At the end of the day, building a relationship with your affiliates and keeping them in the loop empowers them to actively engage in your affiliate program. With proper support, fresh promotions, a healthy dose of motivation, and the knowledge they need to succeed, your affiliates will go the extra mile in driving up conversions for mutual benefit.

empower your affiliates

For more information on how your business can benefit from the most feature-rich, easy-to-use affiliate tracking software, contact iDevAffiliate, the leader in affiliate tracking solutions for more than 20 years.

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iDevAffiliate 9.2 Release

Our latest release, iDevAffiliate 9.2 is now available. This is a security heavy update with support now for the current releases of PHP, 7.1 and 7.2. We’ve also added a RESTful API for developers.

Major Features Added/Updated
  • Security: CSRF/XSS updated
  • Force SSL option added
  • PHP 7.1 and 7.2 support added – Now 5.6 – 7.2 are supported
  • RESTful API added
  • Affiliate lockout feature added for failed login attempts
  • IPv6 support added
  • New Mailing List Integrations: Infusionsoft, ConvertKit and SendGrid
  • New Tax Report added
  • GDPR Related: Create a Privacy Policy
  • GDPR Related: Hide IP from traffic logs in affiliate dashboard
  • New Plugin: Sliding Scale Commissions
  • Library Update: Smarty Templates
  • Library Update: PHP Mailer
  • Date/Time feature updated for more options

In addition to the major updates/additions above, various bug fixes have been implemented as well.

Developers can now make use of the new RESTful API we’ve implemented. This is in addition to the basic API we’ve always offered.

Sliding Scale Commissions

Define multiple commission scale rates based on the purchase amount. For example, you can pay 10% for all orders ranging $1.00 – $10.00 and 12% for all orders ranging $10.00 – $20.00. The scale levels you can create are limitless and work with both pay-per-sale percentage and flat rate commissioning structures.

idevaffiliate sliding scale commissions

How Do I Get This Update?

Cloud Customers
You have already been updated to the current release! You can login now and start using the new features.

Existing Self-Hosted Customers
Login to your customer account on our website.
Login Now

Once logged in, click on My Packages then View Details (next to your iDevAffiliate order) and click the Downloads button and download iDevAffiliate 9.2.

New Customers
Just purchase iDevAffiliate and you will automatically get iDevAffiliate 9.2 whether you choose the self-hosted or cloud option.

iDevAffiliate 9.2 Release Now Available

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Why Start an Affiliate Marketing Program in 2020

In this increasingly competitive e-commerce climate, companies need a way to dramatically increase their odds of generating more leads, sales or even announcing their online presence. Launching an Affiliate Program is one of the ways to do just that.

In this 5-part series, we will cover tips and strategies around the following topics below:

  •           Starting an Affiliate Program
  •           How to find and recruit affiliates
  •           Keeping affiliates active in your Program.
  •           Best practices for managing your Affiliate Program.
  •           Launching your Affiliate Program
start an affiliate program

 

[ Part #1 :  Starting an Affiliate Program ]  

Why Affiliate Marketing?

Today over 80% of the brands we love and support use some type of affiliate marketing to buy more customers. And it’s not just the Fortune 500 companies, the mid-size, Mom & Pop’s and even the entrepreneur down the street, have successfully launched their own affiliate program.. or soon will.

According to Statista affiliate marketing spend has grown from $1.6 billion in 2010 to $5.4 billion in 2017 and is predicted to grow to over $8 billion in 2022.  

affiliate marketing spend analysis

If the numbers don’t get you out of your seat, here are some reasons why starting an Affiliate Program makes sense in today’s world.

  • Low Startup Cost: Starting a business can be expensive, an Affiliate Marketing program is a great way to start with little out of pocket expense.
  • Choose the Affiliates you want to work with based on your industry and experience
  • Grow into foreign markets with local affiliates
  • Collect valuable insights based on traffic your Affiliate Marketers bring to your website.

Do any of the scenarios below, apply to you?

  • Maybe your company is introducing a new product line and needs to expand their sales-force?
  • Does your store need to ramp up marketing efforts, in time for the busy season?
  • Are you an entrepreneur who wants to take your business from the basement to the boardroom?

To summarize; if you are selling your own products online or even offline, an Affiliate Marketing program is an effective way to increase brand awareness and scale your business.

How Affiliate Marketing Works

How it all works?

To understand ” How it all works” we are going to first take a step back and learn what Affiliate Marketing is and who the key players are in the process.

Affiliate marketing is defined as the process of promoting another party’s products or services on a commission basis.  

Affiliate marketing is also referred to as “Performance Marketing”. Why? Because how much the parties earn depends solely on the Affiliates’ Performance.

The Key Players

With affiliate marketing, Companies (known as Merchants or Advertisers) rely on marketing partners to promote their products in exchange for a commission based on each website visitor, sale, or lead, that the partner drives.

Affiliates (known as publishers) gives the Company access to an audience of customers they might not already have. Affiliates can be influencers on social media, bloggers, they may have a pod-cast or Youtube channel.

When a Consumer (also known as the Customer) purchase’s a product through the publisher’s “affiliate link”, the affiliate earns a commission for that sale.

Affiliate Recruitment and Management

Affiliate Recruitment  is all about being active in places where your affiliates are. Try promoting your Affiliate program in Affiliate forums, blogs, even your current customers. Remember a closed mouth goes hungry, as they say. 

Content is King . Provide your affiliates with as much pre-made promotional material as you can. Why? This makes the affiliates job easier to promote your products and services over other programs.  This includes Videos, Banners ,  Landing Pages, Email templates.

If you ask any affiliate manager, Communication is the the Key to running a successful affiliate program.  Just as if they were at your office. The more they learn and more they can earn, for your affiliate program and for themselves. 

Now that you have a basic understanding of “How it all works” and “Key Players” let’s see this in action!

Meet “Lloyd”

Lloyd sells bow ties. He has a Basic website and promotes his products through social media using social media. Since Louis is a “one-man show”, he as a lot on this plate. For example, he often forgets to post his latest bow-tie creation on social media. Above all, Louis is finding it more difficult to compete online and does not have added resources to spend on Social media Advertising.

Lloyd is the Merchant otherwise known as the “Advertiser”

Meet “Harry”

Harry is an active fashion blogger and happens to have an extensive Bow-tie tie collection. Harry has even bought a few from Lloyd’s web site. For Harry to support his bow-tie habit and grow the collection, he joined a few Affiliate programs to earn extra income as an affiliate marketer. Harry loves to Blog about fashion and as a result Harry can earn money as an Affiliate without keeping product inventories or handing customer support.

Harry is Affiliate otherwise known as the “Publisher”

Meet “Louis”

Louis is at home, looking for a new bow-tie to add to his collection. He follows Harry on Facebook, since they are both into bow-ties.

Louis in the Customer otherwise known as the “Consumer”

What if there was a way to “increase the odds” of connecting Lloyd, Harry, and Louis so that  everybody wins?

Affiliate Marketing Partnership

 

Bingo! If Lloyd had an Affiliate Marketing Program in place and Harry was an Affiliate in Lloyd’s program, there is a much higher chance Louis would have found Lloyd’s website through one of Harry’s Blogs or Ad’s on Social Media promoting Lloyd’s Bow-ties. 

Lets wrap this up, shall we? So,  Louis finds Harry’s latest Blog entry where he is reviewing the latest 5 Bow-ties for the season. Louis likes one of them and clicks on Harry’s Affiliate Link   Can you guess what happen’s next? 

Drum-roll please….

Lloyd has a New Customer! Harry receives a commission for this Affiliate Marketing efforts and Louis is strutting around town with a new Bow-tie.

You can chalk this up as a “Win” – “Win” – “Win”  

affiliate marketing on social media

In conclusion

As you can see Launching an Affiliate Program opens the door to a world of opportunity. Affiliate Marketing can provide anyone looking to start or already managing an online business the resources needed to grow quickly or get your business off the ground. It is cost effective and ensures you will not spend countless hours or waste money on expensive programs that don’t bring in the right buyers. Moreover, you develop connections to affiliates who can really help, as they already have the audience you are looking for.

Stay tuned for ( Part 2) of this series.

In (Part 2) of our series we will share Tips and Strategies on “How to Find and Recruit Affiliates” into your affiliate program.

Go ahead and subscribe to our Blog . You don’t want to miss it! 

Need Help ? 

Now its time for our shameless plug! Since 1999 iDevAffiliate has been the leading affiliate tracking software in its class. Our affiliate software installs in just minutes and easily integrates into your existing website. Contact us! We will be happy to assist.

Wishing you all the success in 2020 !

~ Your iDevAffiliate Family

(P.S.) Don’t forget to “Like” and “Follow” us on Social Media

Influencer Market 2021: Trends, Statistics & Correlation to Affiliate Marketing

For a while now, companies have been hiring people to promote their products/brands in exchange for a commission, known as affiliate marketing.

The affiliate marketer gets a payment tied to realized sales. In turn, this creates an effective partnership, as both sides are motivated to put in efforts and monetize their work.

Affiliate marketing allows companies to effectively target and penetrate a market by selecting the perfect representatives for their brand. In the past, these people were usually traditional bloggers and general ads. However, today, we can spot another trend – using influencers as affiliates.

Before we get into details, let’s see why firms use affiliate marketing.

The Benefits Of Affiliate Marketing

According to Statista, U.S. affiliate marketing spending was recorded at $5.4 billion in 2017 and is estimated to reach $8.2 billion by 2022.

U.S. affiliate marketing spendings estimated to reach $8.2 billion by 2022

Affiliate marketing spendings estimated to reach $8.2 billion by 2022 in USA alone

No doubt, it’s a significant increase compared to other industries. And it’s for a reason!

In continuance, you can find the top five ways how companies benefit from using affiliate marketing.

Low Costs

Affiliate marketing implies low start-up and ongoing costs. Affiliates develop their marketing content, so there is no need for an advertising team or renting space. Also, in commission-based programs, the company only pays the affiliates for the sales they generate. Consequently, there is a low risk of loss. So, it’s a win-win situation, especially for entities with tight budgets.

Targeted Marketing

The choice of an affiliate determines the audience he/she will attract. If the company makes a good choice of a representative, it will end up with targeted traffic, including individuals who are very likely to purchase their products.

High ROI

Compared to other marketing efforts, affiliate marketing has proven to deliver a higher return on investment. To understand why that is so, you need to think in terms of a cost-benefit analysis.

The costs are low, as they are tied to conversions. Also, the targeted traffic is very likely to accept the affiliate’s suggestions, especially if they are a person of influence. In other words, the costs are a portion of the benefits (conversions). So, the company always ends up with a profit.

Reputation

Apart from financial benefits, affiliate marketing can also bring a company a reputation boost. People are inclined to believe third party’s opinions. That’s why companies incorporate customer testimonials, reviews, and affiliates in their marketing strategies.

Flexibility

Last but not least, affiliate marketing leaves space for adjustment. More precisely, companies can quickly scale, either increase or decrease their marketing efforts, depending on their needs and resources.

Now that you are aware of the benefits of affiliate marketing let’s see how to achieve them.

New Influencer-Driven Way of Affiliate Marketing

As mentioned before, we can spot a shift in the choice of affiliates. But what led to this change of representatives?

The problem with using traditional bloggers and publishers as affiliates occurred because most of them forgot about the concept of a ‘top brand.’ More precisely, a significant number of affiliate marketers broadened their portfolios with famous brands, including even competitors, for increased income. In turn, many people stopped relying on their words and suggestions.

Traditional advertising no longer cuts it because customers today, especially the younger Gen Z demographics, base their decisions on trust. They want to believe that recommendations stem from true intentions and are not money or commission-driven.

The Concept Of Influencer Marketing

Influencers create a loyal following base on social media by providing creative and quality content. They form relationships with their followers based on trust.

A high-quality influencer will never recommend or advertise a product they wouldn’t use themselves. People are well-aware of this fact. Therefore, an influencer can be a perfect ambassador for a company.

Influencer marketing is also beneficial due to the way the affiliates promote your brand/products. They combine their review, guide for use, and call-to-action in a comprehensive post, such as an image, video, reel, Instagram story, etc. In other words, influencers, as affiliates, guide the customers through the entire sales funnel.

An Increase in Influencer Marketing

Make no mistake; influencer marketing has been around for decades. Do you remember Britney Spear’s $7–8 million promotional deal with Pepsi from February 2001? We can go even a few years back when former President Ronald Reagan became a spokesperson for Chesterfield Cigarettes.

Social media has further increased this trend. Platforms, such as Instagram, Tik Tok, or Youtube, have facilitated the process and provided an opportunity for almost anyone to implement influencer marketing at lower costs.

In other words, companies have spotted the potential in influencer marketing, and we have the stats to prove it.

Influencer Marketing Hub has surveyed over 5,000 marketing agencies, brands, and other relevant professionals to gather the following data:

  • 90% of respondents consider influencer marketing as an effective marketing form
  • 67% of respondents use Instagram for influencer marketing
  • 75% of respondents intend to dedicate a budget to influencer marketing in 2021
  • 65% of marketers increased their influencer marketing spending in the last year

Big Commerce has also provided some valuable stats:

  • Instagram is the most important and impactful channel
  • Instagram posts are the first most used format, Instagram stories are the second
  • Snapchat is the least preferred channel
  • Almost 90% of marketers consider influencer marketing’s ROI comparable to or even better than other marketing channels

According to Forbes, “Influencers Are The New Brands.” More precisely, MuseFind has provided data indicating that 92% of customers trust influencers, whereas only 47% use the traditional ad methods.”

Benefits of Influencer Marketing

Influencers are the perfect choice for affiliate marketing because they:

  • Have the power to influence their followers based on trust
  • Provide engaging content, adding value to your brand
  • Give authentic insights in the form of user-generated-content
  • Instantly present your brand to new audiences
  • Produce high conversion rates

How To Choose An Influencer?

When it comes to choosing the right influencer for your company/brand, you need to consider several evaluation criteria. The most apparent factors include the number of followers, relevance, traffic, rating, and reputation.

In addition, we would recommend applying the following tips:

  • Select an influencer that would typically use your brand/product
  • Evaluate whether your and the influencer’s target audience are aligned
  • Provide a content script for the influencer (at least at the beginning of your cooperation)
  • Make sure they aren’t promoting your competition
  • Set clear terms, objectives, and a timeline
  • Avoid overly promotional content, go for a more discreet strategy instead
  • Set up a proper tracking system for the commissions
  • Consider offering exclusive affiliate rates to your top influencers

Final Thought

Without a doubt, we can say that influencers have changed the affiliate marketing game. Even so, this is not bad news. On the contrary, companies benefit from the influencers’ boost on their affiliate marketing strategies. The critical aspect in using influencers as affiliates is to choose the best representative for your brand. We are ready to help you out with affiliate software to make sure your every click, action and sale is tracked, recorded and counted.

Some would say, “The bigger the name, the better the deal.” However, that’s not entirely true. You need to be looking for an influencer that is most relevant to your brand, one whose audience is close to your target and would choose your brand, even without further promotion or commission.

6 Steps To Building Long-Term Affiliate Relationships

It is quite simple when you break it down. Creating a sales pumping affiliate marketing program, starts and ends with people!

While affiliate marketing is performance based it is not purely transactional. If you are looking for real results and long term success, meaningful affiliate relationships must be planted, built and maintained. Having a good rapport with your affiliates creates loyalty which means you get to spend more time empowering your affiliates and less time recruiting new ones. Affiliates who feel cared about and rewarded are more likely to become a better ambassador for your brand and will work hard to promote your products and services.

In this article, we’ve put together 6 vital tips from some of the leading affiliate managers who are building strong affiliate relationships so you can make sure your affiliate program is one that produces real results!

1. Build Trust

Trust is one of the building blocks of any strong relationship. It can make relationships thrive and can also break them in just seconds. Since affiliate marketing is based on performance and often times you do not meet your affiliates in person, a certain level of trust must be established between you and your affiliate team.

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”
– Stephen Covey

So, how do you create trust in your affiliate program?

Be upfront and transparent. It’s important to have lucrative commissions and opportunities for more, but one of the most effective things you can do from the on-set is to be upfront and transparent. Being transparent makes it easy for your affiliates to set their own expectations as a participant in your affiliate program.

Consider being upfront and as transparent as possible about the following policies.

  • Commission breakdown .
  • Rewards, bonuses and other incentives.
  • Affiliate expectations as the affiliate manager.
  • Guidelines for posting and marketing (this is huge).
  • Products that you want promoted.

2. Collect and Receive Feedback

Not only is this important to find quality affiliates and to choose the right affiliates, it’s also in your best interest to receive useful feedback and insights from your affiliates which you can use to improve your program over time. What does this mean?

  • Send out a survey to your affiliates asking questions.
  • See who they follow across social media.
  • See what hobbies they are into and where they post.
  • Learn as much as possible about their marketing strategies.
  • Gather feedback on the marketing materials you’re providing them.

3. Get Personal

Building a solid foundation with your affiliates, isn’t only about your interaction with them. It is really the culture and experience they have as a part of your affiliate program. This is where personalization can be incredibly impactful. Personalizing the affiliate experience gets them excited, engaged and it even creates personal bonds. Simple things as basic as even just using their actual names in your communications can make all of the difference.

  • Categorize your affiliates into product or campaign specific email lists, so they only get the most relevant communications.
  • Send a text or personal email checking in personalized emails to affiliates can help to drive more production, more often.
  • Offer personalized support for things like co-branded creatives to make your affiliates feel valued.

Only 6.49 percent of affiliate marketers choose a program by focusing on their potential partner’s terms and conditions.

Source: Hosting Tribunal

4. Regular Communication

There are several reasons why staying in close contact with your affiliates is important. For one thing, people are juggling work, home life and that never ending phone they are holding in their hand at any given moment. Sometimes, affiliates unintentionally scale back or even drop off for one reason or another.

As you develop your program, you will want to keep your affiliates engaged so that they are armed and prepared to promote your brand and products and answer any key questions their potential customers have. An affiliate getting regular communication from you are more likely to promote your products/services than the affiliate programs they are feeling neglected by.

5. Make It Easy

Who likes easy? Affiliate marketers, that’s who. As the affiliate manager you should be doing everything you can to help them succeed. Their success is your success!

  • Arming them with your contact  information if they have questions or need support, they should know where to go.
  • Give them access brand information, product pricing & updates, etc. can help them get started promoting your products and services quicker with a better understanding of what they are selling for you.
  • Reaching out periodically to find out what works and doesn’t work for them.

6. Be Thankful

It’s the easiest thing in the world! Even if it is a general email expressing your gratitude, sent to your affiliates, it can go a long way.

“Hello  [publishers name], I just wanted to take a moment to thank you for all of the hard work you’ve been doing. We really value your partnership and hope to continue a successful relationship for many years to come.”

Just remember, all things take time!

All things take time to grow and flourish. Relationships are no different. They take a lot of hard work, and time. Having mutual trust, getting to know your affiliates, staying in close contact and providing them with everything they need to succeed are all the markings of a successful affiliate program and affiliate program manager. Play the long game. It will pay off!

Why You Should Use Affiliates to Launch a New Product or Service

You’re getting ready to launch a new product or offer a new service. You are excited about it and you know your customers will be too. You know it’s something special. How can you get it the attention it deserves? There is a highly successful and tremendously profitable online advertising channel that’s perfect for new product and service launches: affiliate marketing. Will you be using it?

Over the past decade, affiliate marketing has become a go-to strategy for famous brands and up-and-coming businesses alike. Companies and brands of all sizes have recognized the potential affiliate marketing has to create interest, drive traffic, and increase sales. Affiliate marketing has changed how products and offers are advertised, and it has opened up new ways to build customer loyalty.

New product sales channel via affiliate marketing

If your launch day is almost here, or if you are still in the early stages of planning how and where to advertise your new product or service, affiliate marketing should be a part of your strategy. Let’s look some of the biggest reasons you should be using affiliate marketers whenever you have a new offer for your customers:

1. Affiliate Marketing is Affordable
Whatever the size of your marketing budget, affiliate marketing is designed to fit into it. Affiliates are paid to promote a product or service to their followers, and they are mostly paid on commission. That means that instead of requiring a big up-front fee, affiliate marketers are only paid after they help you meet your aim – getting leads, sign-ups, subscriptions, or sales. Often, since these desired conversions can result in new customers, sales, and repeat purchases, you are making a profit on your affiliate ads. Adding just one or two affiliates to an existing program, building a whole new affiliate team, or anything in between can work with any online marketing budget. And affiliate marketing can be a great way to save money and make the most of a smaller marketing budget when advertising online.

2. Affiliate Marketing Creates A Buzz
The affiliates who will be promoting your product or service have the power to generate lots of interest among their social media followers. Affiliates are popular on social networking sites, are well-known within an industry or niche, or have that certain something that people are intrigued by and want to know more about. Finding and recruiting affiliates who represent your key demographics and who have a direct connection to your ideal customers is an invaluable tool in advertising effectively online and improving SEO. Affiliate marketing has unbeatable consumer targeting potential, allowing buzzworthy ads and offers to reach the people who will want to see them the most.

And it can be fun! Instead of sticking to one ad, affiliate campaign promotions can be creative and engaging. Affiliate ads are a great way to show off a product demonstration, advertise with images or video, get the word out on special coupons and deals for a new product or service, and create word-of-mouth interest on the most popular social media sites.

3. Affiliates Can Help You Break Into New Markets
There are more options for advertising today than ever before. How and where you reach out to your future customers is no longer limited to just a few narrow channels. Affiliate marketers can help broaden your viewing audience, break into new markets, and bring in real results. Affiliates are often trusted by their followers which gives them a home court advantage when recommending your product or services. Their product review blog posts or videos can be far reaching, targeting an audience you would likely not have been able to connect and engage with. Affiliates can also help you grow your email list which can help you tap into new sources of revenue, increase your traffic, brand exposure, and sales.

affiliate marketing

4. Affiliate Marketing is Manageable
Whether you run your own business or handle marketing (or both), you have a lot on your plate already. You will want to launch your new product or service, but you might think you do not have the time to take on another task. Affiliate marketing is a smart investment for many businesses and can be quite simple to implement! Everything you need to manage a successful affiliate campaign – from recruiting affiliates to measuring the success of each ad – can be learned quickly and managed in-house with the right software. Tracking all of the markers of campaign success – from keywords and trends to affiliate performance – is possible with the right affiliate tracking extension. Learning and making use of affiliate marketing tools is something that you and your team can and should start doing right away.

5. Affiliate Marketing is Built To Grow
Growth is a key principle of affiliate marketing. It has made to bring in more attention to your brand, more leads, more customers, and more sales. And it is designed so that you can scale up your affiliate campaigns – running more ads and bringing on more affiliates or building a tiered affiliate program – as your business grows. An affiliate program can be designed to be as large or small as you need it to be. With the help of affiliate web publishers ready to help launch your new product or service, it’s a win/win for everyone!

6. Affiliates Can Provide Valuable Marketing Analytics
Affiliates provide valuable insight and data on how your customers shop and how to improve your audience targeting and landing page experience. This information can help you develop more effective marketing strategies going forward and increase your results and ROI.

In today’s online marketing world, launching or growing an affiliate program make sense. But if you want to start an affiliate program from scratch or get a better-performing affiliate program to promote your new product or service, where do you begin? That’s easy – you start with the right affiliate program software. Finding the best affiliate tracking software for your business or brand can make starting, managing, and profiting from an affiliate program clear and simple.

affiliate software

The best affiliate tracking software programs include everything needed to create and manage outstanding affiliate ad campaigns. With its thousands of features dedicated to all levels of users, a comprehensive and intuitive software platform helps ensure that everything runs seamlessly so you can focus on your affiliate ads and the new leads and sales your affiliate publishers can help generate. If you are ready to launch a new product or service, consider recruiting affiliate marketers to your team to help get your campaign in front of an expanded audience while also being able to track, measure and fine tune your marketing strategies.

3 Keys to Building an Effective Affiliate Marketing Funnel

Building An Affiliate Marketing Funnel

You have the perfect product. Everyone is going to want it. You are going to be an instant millionaire because your product is so perfect. All you need to do is list your product online and watch the people come running for your product, right?

While we wish it was that easy, there is a solution that offers high visibility, brand recognition, and increased sales. That is affiliate marketing.

Throughout the rest of this article, we’ll outline the 3 keys to building an effective affiliate marketing funnel and what you can do to find the success you are looking for.

What Is a Marketing Funnel?

A marketing funnel is the process that every single consumer passes through when they are purchasing a product or service. Rarely does the consumer even know that they are in the marketing funnel for your business until after they have purchased what you are offering.

A marketing funnel passes consumers through four different stages. These are:

  • Awareness – Making the customer aware of your product or service by showing the customer needs and product benefits.
  • Interest – The customer finds out more about your business and shows interest in what you are presenting by doing more research, requesting demos, or asking for a quote.
  • Consideration – To make the best decision, the customer is considering your product or service over the benefits of competitors or different services.
  • Action – This is when the customer takes the final action you are wanting, whether that is buying your product or subscribing to your newsletter.

By addressing how you are going to help your customers pass through every level of this funnel will help you make decisions as to how your marketing needs to be set up. Using this marketing funnel you can recognize the challenges that need to be overcome and the solutions to these challenges.

One of the solutions that over 81% of brands today use to help move customers through the marketing funnel is affiliate marketing.

What Is Affiliate Marketing?

Affiliate marketing is the process of using other businesses and influential people to introduce and promote your product. Often, it is set up in a way where the affiliate will receive a percentage or commission that comes from the sales they help to provide.

In the past 10-12 years affiliate marketing has become one of the most popular methods for people and businesses of all kinds to promote and sell their products and services. In fact, the amount that Americans will spend in affiliate marketing is projected to reach over $8.2 Billion by 2022.

affiliate program growth

To give you some examples, here are the top three most popular funnel types used by businesses.

  1. Free Consultation – In this funnel type, you attract customers by offering free consultations, sneak peaks, and demos to bring them in. After they have had a taste or quote, then you can offer them the full product at full price.
  2. Service or Product Upsell – This funnel is simple, it’s looking at the product or service that your customer purchased and then offering them something more to add onto whatever they originally purchased. This will bring in more revenue for you and offer them extra products.
  3. Limited Time – This one works well when introducing new products or advancements. By offering limited time access to this product, software, service, etc., you can create urgency and drive people in.

To provide some specific use cases, here are two primary examples below.

  1. Course Funnel – In a course funnel, you would create an entry level course with a huge value. This will attract more people to enroll in your main courses.
  2. Webinar Funnel – A webinar funnel is all about bringing in the right audience, inviting them to attend your free webinar and then leading them towards the objective. The objective could be a valuable training, consultation or a product.

Lucky for you, affiliates fit in perfectly with any type of marketing funnel. They help to drive traffic, fill your webinars as well as bring in more leads and sales.

The following three keys will help you set up a successful affiliate marketing funnel.

Choose The Right Affiliate Partners

There are many different affiliate options out there for you to choose from. Some of the top options out there include:

  • Bloggers
  • Influencers
  • Podcast show
  • Another company in our industry
  • Your current customers

Some of them may produce higher quality leads and opportunities, but may be more expensive. Others may provide lead options through specific channels and so it’s up to you to decide which channels are right for your company.

In order to find out which affiliates are the best option for you, your company, and your product, you’ll need to do your research.

Do Your Homework

Every affiliate brings something different to the table. In order to figure out which affiliate fits with your product and company the best, it’s important to do your homework before signing on with anyone.

A few tips for researching the right affiliate for your business include:

  • Find and list different affiliates
  • Choose the niche that fits your product
  • Decide on the pros and cons
  • Choose the affiliate that fits your budget

By being thorough in your research of different affiliates, partners, and influencers, you can be sure that you are making the best choice.

Provide High-Quality Content

If you are going to drive customers to your website and products, then the key to keeping them on your site until they are ready to make the purchasing decision is by providing high-quality content that can help them make the right decision.

For example, if you are going to sell a revolutionary new tool you created, you need to be able to show that off properly to visitors and give them the details and information they need so that they can better understand your new tool and feel comfortable in buying it.

Here are two helpful suggestions that you can use to create high-quality content:

Invest In High-Quality Images

Have you ever been on a website and found pictures that look like they were taken by someone on their phone? These pictures are often blurry and hard to make out.

Now look at the difference of a website where the owner took the time to use a professional. You’ll immediately be able to tell the difference. Statistically, people rely on product and service photos more than anything when making decisions.

Create Clear and Engaging Descriptions

This is especially important if you have a new product or service that people are not familiar with. Going back to the tool analogy, if your new tool can change how people work, but no one knows how to use it, shoppers are going to rely on the description before buying it.

Not every business owner is a great writer, and that’s why the smartest entrepreneurs and company owners turn to professional copywriters to have their descriptions written clearly and directly.

To put things in perspective, think of it this way. You are deciding between two options on amazon. One has professional images and a great description, while the other looks very amateur. Odds are you are going to choose the one that has the clearest images and the most defined descriptions.

Track Your Affiliate Successes

The last key to building an effective affiliate marketing funnel is to track your successes that come from your affiliates. The easiest way to do this is to track where your site and business traffic is coming from. This will show you if it is worth it for you to continue working with your current affiliates.

To track your customer traffic, use tools like iDevAffiliate to see exactly where your leads and customers are coming from. The plugin can be easily integrated into virtually any existing CMS (currently supported 175+ CMSes) including WooCommerce, Magento, or Wix. iDevAffiliate is a one-stop program that allows you to find the information you need without any hassle.

Other methods for tracking affiliate success include things like surveys and questionnaires that ask buyers how they found your service.

This article has outlined the 3 keys to building an effective affiliate marketing funnel, so the question you might be asking now is, where do I start?

One of the first things that can make your life easier is to use an affiliate management tool like iDevAffiliate. iDevAffiliate is an easy to use program that can help you to track, manage, and set up your in- house affiliate marketing program. Through iDevAffiliate, you can do things like oversee your affiliates’ work and manage commissions.

To find out more about iDevAffiliate and what we can do for your business, watch our demo to see exactly how easy it is to get started with building your affiliate marketing funnel.

Create Your New Affiliate Program with Little to No Budget

“Adding an affiliate program can not only boost your sales, it is also a budget friendly way of advertising your business.” – Jim Webster, iDevAffiliate

affiliate marketing on a budget

One of the BIG advantages of affiliate marketing is that it enables you and your team of affiliate marketers to reach your ideal consumer base quickly with exciting, action-inspiring offers. The fact that it is performance based, means you only pay for leads or sales that come in from your affiliates.

Instead of using a broad approach to marketing, you can start an affiliate program to identify your ideal audience and your ideal affiliate advertising partners to increase your results with a higher rate of conversion. Affiliate programs have been proven over and over again to be profitable, and of the most cost-effective ways to promote your products and services.

“Affiliate marketing is popular among brands and publishers alike because it involves a very small investment. It is a performance-based form of marketing, meaning that advertisers pay only what they get for, while better performing publishers are incentivized by increased income.” – Source: Mediakix

Here are some tips to help you promote your Affiliate program on a “dime”.

Recruit The Right Affiliates Into Your Program

Maybe you are just starting out, or you have affiliates in your program already. In either scenario, affiliates are trusted representatives for your brand – they know and love your products, their voices matter to their audience, and they can clue their followers in to the good deals you have to offer. If an affiliate is good, bringing them into your program will be a plus, since an affiliate can encourage their audience to become your new loyal customers. And since most affiliates are paid via commission, paying an affiliate means you’ve also made a profit. Whether you’re looking to add one or two high-performing affiliates at a time, or bring on a bunch of motivated new affiliates, finding the right affiliate marketers for your program is key.

Get Active and Get Personal

Be an active affiliate manager and getting to know your affiliates. It is proven that a well-performing affiliate program generates more traffic, leads, sales and more repeat customers. Since affiliate marketing is performance based, learning what drives them to get up each day and market is important. Imagine being able to help your affiliate purchase a car, a house or pay off their mortgage. Chances are the better you understand them, the more they will want to market for you.

All Affiliates Matter

Monitoring your affiliates isn’t as basic as checking in with them every so often. Sure, a quick “everything’s great” is easy, but there’s much more to affiliate management than that. There are metrics that detail each affiliate’s performance; a successful affiliate program manager should be keeping an eye on these analytics daily to ensure everything is, in fact, great with each affiliate. With an all-in-one affiliate tracking software, you can easily keep pace with the performance of all affiliates in your program. Remember to congratulate the ones that are killing it with new business and help the ones who are struggling or dormant. Every affiliate is important and matters.

communicating with your affiliates affiliate

Current Customers Make Great Affiliates

The customers you already have can make great affiliates for your new affiliate program. Reaching out to your current customers and recruiting them as affiliates is one of the best ways to promote your affiliate program at minimal cost. And bringing them onto a program that has everything in place – accessibility, payment management, affiliate ad management, and budgeting – will make the process effortless and profitable for you and your new affiliates. The easier it is to collect marketing materials, share links and collect payments the more successful your affiliate program will be.

Get Creative and be Social

Marketing your affiliate program to affiliates is easier now than it was 20 years ago. We suggest being as creative and passionate about marketing your program to affiliates as you would be to customers. Here are some ways you can use to market your affiliate program that does not break the bank.

  • Social Media (Facebook, Twitter, Linkedin, Instagram)
  • Affiliate Forums
  • Entrepreneur Websites & Forums
  • Virtual Events
  • Your current Affiliates

inexpensive affiliate marketing

Accessibility is Everything

Today’s younger generations of consumers have grown up with smartphones and tablets. Older generations have also embraced technology for many of their online needs as well. Laptops and desktops are still used every day by many, but the world of social media and online advertising are accessed by a variety of devices at all hours of the day.

Let’s face it online browsing and shopping can take place anywhere – at home, at work, while standing in line at the store, at the gym..etc. The same goes for affiliates: some may use a laptop, some prefer a desktop, and many may post directly from their smartphone. While one affiliate manager may work from their MacBook, another might check in on affiliates using his or her iPhone. The point is, affiliates market using all types of devices so your affiliate program should always be accessible and work across all devices:

  • iPhones
  • Androids
  • Tablets
  • Laptops
  • Desktop Computers

When you use the right affiliate tracking software, you’re unlocking unlimited potential for your affiliate program. The profitability of your affiliate program isn’t based solely on one one’s budget, it’s based on how well everything performs.

“Affiliate partnerships drive more than 20% of the annual revenue for publishers, according to the latest affiliate marketing statistics.” Source: inc.com

So what is the right Affiliate Software program for you?

That’s the easy part! We at iDevAffiliate have been recognized as an industry-leading affiliate software provider for over 20 years. When you’re ready to get started, we’re ready to help and can have your new affiliate program up and running in just minutes. Get started for as little as $39 /month!

Best Practices for Managing Your Affiliate Program

In order for your business to thrive, it is vital to get it in front of as many people as possible. A proven successful way to do that while building trust within your niche is with affiliate marketing.

Businessman, philanthropist, and motivational speaker Bo Bennett once said, “affiliate marketing has made businesses millions and ordinary people millionaires,” and he was right. Affiliate marketing is a simple yet effective way of promotion that continually financially benefits your business as well as those promoting it. Since the first affiliate program launched in 1994, the industry has come a long way and is still as fast-growing as ever.

Affiliate marketing is an estimated $6.8 billion industry. It is one of the four largest sources of online sales, outperforming display ads and even social media. Over 80% of brands and 84% of online publishers employ affiliate marketing, and nearly 90% of advertisers say that it makes up a significant part of their marketing strategy. Regardless of the size of your business, the number of products you sell, or the type of services you provide, an affiliate program is just good marketing.

So, what do you need to know about starting an affiliate program and getting the most out of it? Here are some best practices to keep in mind.

An effective affiliate program has three key elements: a clear marketing strategy, a full service of operations overseen by experienced operators, and strong affiliate recruitment and personal development.

Your Affiliate Marketing Strategy

Before you sign up for anything, think about your business and how you would like to see it represented across the digital landscape. What keywords would you use to search for your business online? Who is your ideal audience? It’s important that you have a clear vision of who you are and who you are trying to reach. Without this insight, you could drive up your marketing costs by targeting an audience that will never convert into sales.

Start small and be transparent about where your business is right now and your goals for the future. A good affiliate strategy is one that grows along with your business. Work with a small group of affiliates at first so that you can effectively monitor your growth.

Plan for the future. The internet is a place of rapid innovation. Evolve with the industry to improve how you can use affiliate marketing to grow your business over time.

Managing Your Affiliate Program Operations

Perhaps the most significant decision you will make about your affiliate program is the platform you will use. Many brands utilize an affiliate network for their management. However, this means that they are making vital decisions about the way your program will run, and not you. Managing your own affiliate operations lets you keep full control of your business and the way it operates.

Affiliate tracking software like iDevAffiliate makes it simple to manage an affiliate program. With more than 20 years of experience, they have a proven track record for growing their industry from the ground-up. Their robust, scalable, and easy-to-use dashboard installs in minutes and easily integrates into an existing website. Their competitive pricing makes it possible for a business of any size to get started.

Who will be overseeing the daily operations of your program? If you don’t have firsthand experience managing an affiliate program, you may want to hire someone who does. An affiliate program has the potential for fast growth. With an affiliate account manager, you will have someone at the helm who understands all the moving parts.

Finding the Right Affiliates

Affiliate marketing is a natural progression of the culture of connection that exists on the internet. People naturally love to share, and we all do it on every platform we gather on. Tight-knit communities form in the comment sections of blog posts and YouTube videos, on Facebook timelines and in Twitter DMs.

The trust that someone has with the community that they have built is a cornerstone of affiliate marketing. Highly trusted influencers have audiences who frequently look to them for honest recommendations. Affiliate marketing allows publishers to monetize that interaction in a way that is transparent and mutually beneficial.

Partnering with eager, like-minded folks will ensure that your brand reaches a captive audience. Look to publishers across different platforms to maximize your reach.

  • Niche bloggers frequently use affiliate content to boost their blog traffic. Reaching out to bloggers one-on-one with ideas for collaboration can drive potential customers to your website or shop for as long as that content is published. Bloggers use affiliate links when posting reviews, holiday gift guides, product roundups, infographics, press releases, and other informational articles.
  • YouTubers are using affiliate marketing for makeup tutorials, amateur cooking videos, gear and equipment demos, DIY home fixes, and more. Working with video creators allows potential customers to see exactly what they can expect when they buy your product or service.
  • Social media influencers are always having evolving conversations with their audiences. They can take a product and turn it into a must-have item for the holidays. In one quick picture or short video, they can turn the idea of a pampering service into a couple’s weekend getaway. When you work with social media influencers, your brand becomes a part of those conversations.
  • Your existing customers may be your most loyal affiliates. Post about your affiliate program on your social media channels, email list, and website. People who are already fans of what you’re doing may want to recommend your business to a friend or loved one—and earn a commission when they do.

Affiliate partners are the lifeblood of your program. The right fit can mean the difference between soaring sales and your program stalling out.

Get Started Managing Your Affiliate Program

Affiliate marketing is one of the most reliable forms of passive income for publishers. Since 2015, revenue from affiliate programs has and continues to grow by 10% annually. This continuous growth looks promising for the future of affiliate marketing and the businesses that utilize it.

You can’t get the word out about your business all by yourself, and you can’t trust that if you just run your business well that the word will get out all on its own. Create your affiliate program today and gain a little help getting your company in front of the right people.

How to Find and Recruit Affiliates

Your affiliate program is only as good as the affiliates you have in it. Makes sense, right? With a full team of affiliates, and each affiliate performing at a high level, you’ll have an enviable affiliate program. But without enough affiliates, without enough of the right type of affiliates, or with affiliate performance that isn’t up to par, your program will lag behind and may even become a drain on your marketing efforts. That’s why finding and recruiting the best affiliates for your business is so important.

If you’re using affiliate marketing for your business, you know that your affiliate program is a valuable part of your overall online advertising strategy. If you want to start bringing affiliates onboard to strengthen your sales, good move! Affiliate marketing, like several facets of online marketing, can help you connect with a wider or more specific buying audience. Strong affiliates can sell your products and get you more of the loyal customers you want. But — whether you want to improve your current program or start a new one — if you’re looking for ways to find and recruit more affiliates, there’s affiliate software that can help you.

That’s right. Getting more website traffic, seeing better rankings in Google and other search engines, and increasing your sales is a goal of affiliate marketing, but it also can be a result of the software you use for your affiliate program. In short, not only is your affiliate program as good as the affiliates in it, it’s also only as good as the affiliate software you’re using. Getting good affiliate software should be your first step when:

You need to find the right affiliates

If you’re selling athletic equipment, what sort of affiliates do you want to partner with? What about if you’re selling makeup? Starting up a new skincare line? Whatever the e-commerce business, there are affiliates out there for it. You need to be able to find those right affiliates for your program. And you should have an idea of what their audiences look like, what their level of audience engagement is, and how that can translate to more sales for you. At iDevAffiliate, we provide affiliate recruiting for our software users, to find the right affiliate marketers for a program.

You need to find MORE affiliates

Growth is good. And growing your affiliate program in a smart way should always be a goal. Once you have some affiliates performing well, you should add some more. But just as you want to choose the right affiliates initially, each one that you add to your affiliate program should be gearing you towards success. Let’s say you started out with a small number of affiliates but to reach your new sales goals, you want to double the number of affiliates working for you. It can be done. It should be done. But instead of spending a lot of time sending out emails and scrolling through social media, instead of hitting a bunch of dead ends and slowing your progress, you can link up with effective affiliate marketers through software that helps you recruit more affiliates. Contacting prospective affiliates through a well-known software system will not only be easier for you, it will assure affiliates that you mean business, that you’re a legitimate partnership opportunity for them. Running good affiliate software will give your program an edge professionally, and it will make it easy to add and manage every new affiliate too.

You need better-performing affiliates

Maybe the affiliates you have are pretty good but…they could do be doing better. Maybe they just need a boost. Giving your affiliates tools they need to perform their best can sometimes be overlooked, but not when you have iDevAffiliate software. Our software lets you give your affiliates marketing content for social media posts, videos, ads, and more. We also recognize the need for affiliate education, which is why we now provide affiliate training as well. And keeping track of affiliate performance will be easy with our reporting features, viewable as graphs and charts, organized by date, and more.

You want to protect against fraud

Lots of people want to be affiliates. It sounds like a good gig. And bringing on the best affiliates for your products can be a good idea. But the affiliate industry is also susceptible to fraud and you have to protect against it before it ends up costing you time and money and hurting your reputation. Our software’s fraud-protection features can let you guard against fraudulent affiliate scams and reliably track affiliate performance.

You want payment options

Choosing how each affiliate will be paid – a flat rate vs. per-lead, for example – and how each promotion will be compensated (i.e. extra coupon codes during holidays and sale days) will also let you keep your affiliate program clear and under control. Having a variety of payment options available to choose from lets you structure your affiliate program your way.

You want it all to work together

On all types of devices, across various sites, without any shopping cart errors – you want software that works. You want software that you can customize to your program, with all of the features and options you – and your affiliates — need. Software that makes things easy on your marketing team would be great too. It’s possible! See our software’s features and integrations here and you’ll see how easy it can be to run a better affiliate program.

Since 1999, we at iDevAffiliate have been class leaders in flexible, easy-to-integrate and easy-to-use affiliate software. Our top-selling software is made to fit the needs of each user. You can choose the features you need for your affiliate program and choose the hosting option that works for you. If you run our affiliate software on your own hosting account, you’ll own a license that never expires and there will be no monthly fee; if you use the cloud edition, you’ll use our servers at a low monthly cost. And our US-based tech support team will be here help you along the way. See what our current users have to say about our affiliate program software, and find the pricing option that’s right for you.

Get the best affiliates, have the best affiliate program. It sounds simple and it is simple. At least it can be when you have the right affiliate program software. With iDevAffiliate software, you’ll have everything you need to find and recruit affiliates and scale up your affiliate program.

Launching a Successful In-house Affiliate Program

You’ve likely already decided that an in-house affiliate program is best for your brand, and that this option yields some impressive benefits that large affiliate networks just can’t offer. Through an in-house affiliate program, you won’t need to give up a large chunk of the pie you’re offering to affiliates like you would with a big affiliate network. An in-house affiliate platform gives you more control and a more direct relationship with affiliates, not only ensuring the content they present is on-brand, but also allowing your company to custom-tailor your affiliate program and grow revenue.

Choosing a Tracking Platform

Building your own affiliate platform from scratch is work-intensive and expensive, which is why for most companies it makes the most sense to go with an existing platform. Fortunately, there are many options available, often with a one-time setup fee, or even a monthly/yearly recurring subscription charge. But this abundance of options is a double-edged sword: with so many choices, just how do you narrow it down? Here are some features we think are essential for any successful in-house affiliate platform:

  • Fool-Proof Tracking
    Nothing makes affiliates drop out of your program faster than if they feel like commissions are slipping through their fingers. Your affiliate platform needs not only to accurately track sales, but to also prevent scammers from finding a way to cheat the system.
  • Customizable Commissions
    Do you want to offer your affiliates a percentage of sales, or a flat fee per lead? Perhaps you’d like to offer a coupon code for your affiliates to promote instead. Whatever your inclination, your affiliate platform should have the ability for you to choose!
  • Detailed Reporting
    An affiliate program falls flat on its face without any sort of detailed analytics. Not only should your company see how your affiliate program is performing, but also your affiliates should be able to see detailed reporting. In this way, both your company and your affiliates will be empowered to utilize your affiliate platform effectively.
  • Integrations, Integrations, Integrations
    We’re going to come right out and say it: integrations are integral to any affiliate platform. You obviously need to ensure an affiliate program integrates with whatever shopping carts, WordPress plugins, or CMS you may be using, but it’s also important to keep in mind that your company’s website will likely grow and expand later. The last thing you want is for your online presence to outgrow your affiliate platform!

Finding Affiliates

Many companies falsely assume that just because they’re not running their affiliate program through a large affiliate network means they can’t have as successful of an affiliate program. This is wholly and patently false! In fact, the unique benefits that an in-house affiliate platform has may very well enable you to have higher-performing affiliates since they will have a much closer relationship with your brand. You’d be surprised at how many companies forget this basic step!

Don’t Forget a Link!

A commonly-overlooked strategy many affiliate programs seemingly forget to engage in in placing a clearly-visible link on their website. While this may seem like a simple solution, it’s incredibly effective. If a company or individual is really interested in partnering up with your brand, they’re likely already looking for a link for an affiliate program. This is a great way to effortlessly capitalize on organic interest without having to reach out.

Don’t let those marketing tools that your affiliate platform should include slip your mind. Remember: it’s one of the essential features mentioned above! These tools are usually an efficient way to get the word out about your affiliate program across different social media sites, advertising platforms, and even entice visitors who visit your company’s website who may not otherwise click on that affiliate signup link.

Recruiting Affiliates

You likely already have people already interested in partnering with your budding affiliate program. All they need is a little nudge! Think about your customers, existing resellers or referrers, and even vendors you already work with. They already know about your brand and this will give them a leg up in your affiliate program, leading to more organic leads and conversions. They’ll probably also be happy to earn their commission relatively effortlessly! It’s a win-win situation.

Another smart strategy to find new affiliates is to check out the affiliates your competitors have. Not only can you pitch your program to those same affiliates, but this will also give you some market research that will help you to hone in on a particular audience that responds positively to marketing geared towards your brand’s industry. With or without competitor research, you can look into reaching out to influencers or industry experts who you can partner with when rolling out your affiliate program.

Get the Ball Rolling with Your Affiliates

Once you have affiliates, you shouldn’t just leave them to their own devices. A truly effective and successful affiliate program will work with new affiliates and help them to hit the ground running, setting them up to generate leads and conversions from day one. But how do the most successful affiliate programs empower their affiliates?

  • Provide Content
    Not only should you be providing your affiliates with eye-catching graphics to grab potential customers’ attention, but also informative graphics to let them know what your brand is all about. It may also be helpful to supply brand guidelines to make sure your affiliates are representing your brand authentically and accurately.
  • Educate Your Affiliates
    Highly productive affiliates aren’t born, they’re made. You have to empower your affiliates by educating them with informational resources about how to be effective affiliate marketers.
  • Reach Out
    Let your affiliates know you’re there for whatever they may need, whether it be advice for how to best represent your brand, or marketing tips to make your partnership more successful. By keeping an open line with your affiliates, you may even open your brand up to more collaborative marketing opportunities.

Get Started Off on the Right Foot

Looking to get started off on the right foot with your new in-house affiliate program? We heard through the grapevine that you may be looking for an affiliate platform! iDevAffiliate is the leading affiliate tracking software, jam-packed with incredible cost-saving features that will help set your brand up for success.